Search Engine Optimisation, also known as SEO refers to the art of ranking high on the Search Engine Result Pages through unpaid sources. In other words, SEO allows you to be found by the search engines in the crowd of a hundred other sites and helps you to reach the targeted customers.Though SEO seems straightforward on the surface, in reality, there are hundreds of interlocking pieces, which should be monitored and adjusted to positive results. And when it comes to eCommerce sites, the process is more complicated.
A lot of times, search engine traffic creates a fine line between the success and failure of an eCommerce site. But considering it to be free traffic, all business owners try to capitalise over it as much as possible.
Various entrepreneurs have become successful billionaires in the eCommerce world by simply optimising their eCommerce stores on search engines like Yahoo, Google and Bing, etc. The SEO process can be a little challenging at times due to the set of conditions they operate under.
The fundamental aspects of SEO also need to be kept in mind such as publishing quality content, creating social media presence and campaigning appropriately and much more. eCommerce sites are required to implement some innovative strategies to maximise organic search traffic, sales, growth and leads for their business.
Here we have listed down the best SEO strategies for your eCommerce site in 2020. This guide will focus on how to bring a phenomenal change and enhance organic traffic on your eCommerce site.
- Unique product descriptions for every product
It is extremely crucial to create unique product descriptions for all your products. It is easy to simply copy and paste the description of the manufacture for all the products and have similar content for products that are similar. But the best SEO strategy in 2020 would be to have completely unique and original descriptions for each and every product on your eCommerce site. It may see, like a lot of work however redundant data can be extremely unhealthy for your SEO campaign. So, having a unique description for all your products will definitely be useful for your site.
- Build your brand on Pinterest, Snapchat and TikTok
As we have entered into a new decade, social media marketing strategies will need to modify. Being crowded, Instagram and Facebook are always the top priorities when it comes to social media marketing. However, if you want to go an extra mile to make a difference then along with the big four ones – Facebook, Twitter, Instagram and LinkedIn, choose platforms like Pinterest, Snapchat and TikTok. Nowadays, people are also spending time on these platforms too. While Pinterest is all about discovery, Snapchat is unique in the sense that once a ‘snap’ or picture or video is sent, it is finite, and TikTok offers you an easy way to go viral. If you have customers on those platforms, then make marketing strategies for Pinterest, TikTok and Snapchat and spend more time on those platforms.
- Create an engaging mobile presence
With more and more traffic being on mobile, a major shift is happening in the realm of eCommerce, forcing businesses to widen their flexibility by recuperating user experiences across all platforms. With more advanced mobile technology coming out every year, mobile devices have grown steadily in use and popularity. It is predicted that 2020 is going to be the year to go through your site and figure out if this is the experience your customer want to have, especially on a mobile device. Does that experience match with the desktop one? If not, it is the time to work on to make mobile experience even better.
- Support user product reviews
Ask and encourage your users to post product reviews on every product that they buy. Famous eCommerce stores always have a message promoting their users to write a review for the products that they buy. Every search engines are in search of innovative and good quality content. Having an eCommerce site, you have a good opportunity to post free content from your user base. Furthermore, you can also increase your sales by offering consumers more information regarding the quality and reliability of the products in your store.
- Create a simple website exploration
To ensure high ranking in SERP and to create an engaging user experience, you will need to have simple site exploration. Build your sitemap in such a way that it makes your customers happy and directs them easily to whatever they are trying to access. It is also important to plan your product pages as efficiently as possible by categorising them into appropriate and easily accessible sections. It will enable you to offer your customers a simple and hassle-free experience.
- Optimise the loading time of your site
- Incorporate social media share buttons in product pages
There will be basic social integration present but apart from that, you will also have to add your product pages with all the various social media sharing buttons. It will allow customers to share specific products and its information with friends and family. It is an efficient marketing strategy and is also good for SEO as search engines often use social signals as a standard of authority.
- Ensure site safety and security
Nowadays there are a lot of examples of hackers stealing credit card data from customers and other confidential data. So, in order to make sure that your eCommerce does not face a cyber attack, you will have to ensure that your site has HTTPS encryption. SSL certificate adds an added layer of protection by encrypting sensitive information.
- Check for error 404 page
If your customers end up getting an error 404 page, it will cost you a lot of goodwill. Owing to the growing number of pages, eCommerce websites tend to get clumsy. So, it is very crucial that you perform regular checks on your eCommerce site and ensure that all your permalinks are free from 494 errors. With the help of tools such as Google Webmaster Tools and Screaming Frog, you will be able to carry out your routine checks.
- Internal linking between relevant pages
One of the ideal SEO marketing techniques out there is strategic internal linking. Users tend to prefer sites that have value-added internal linking over the ones that don’t. Furthermore, it also enhances the overall search-optimised value of your eCommerce site and offers the customer simple navigation. By constantly inter-linking relevant pages, you will build both a stronger profile and a good SEO.
User experience in an eCommerce store is a very crucial factor as with this; customers get a platform to find out whatever they are in search of. The goal of your site is not only to attract customers and boost sales but also to prompt customers to come back again.
This is the reason why SEO is an essential part of the marketing funnel. Successful businesses were not built overnight but grow over the years. And it is possible because of the loyal customers who keep returning back to the store. The SEO strategies mentioned in this guide will make the much-needed change when implemented correctly on your eCommerce site.
What do you think? Do you have anything much to include? Mention in the comment section below.