One of the most crucial points that you need to consider while doing your SEO is take note of your landing page. This must be optimized to give you the maximum engagement. If you are a little concerned about your current landing pages which may be repelling your visitors, you should try to create more engagement instead of sitting idle.
If you hire the right SEO agency in Sydney like us, at the Get Website Traffic, then you will learn about some new strategies which will help you optimize your landing page. Till then, here are some ideas you can try.
1.Create Tailor-made Landing Pages
A landing page should be somewhere between a social media ad and the rest of the website which provides information specifically designed to meet the needs of the visitor. You should create or identify a particular landing page which will provide the information all your visitors are seeking. You can even opt for unique landing pages for different PPC ad groups that you have been running. The more detailed you are, the better you will be able to create a good landing page information or call to action.
- Split-tests are a Must for Landing Pages
Run split tests on the individual landing pages in order to increase the website’s performance. This will allow you to compare two or more versions of a web page in order to understand which features are most effective. The test variables you create can include –
-All images used on the landing page
-The headline content, font, color, or page location
-Background color, column size, and navigation elements of the landing page design
-Call to Action, etc
Use these results to design your custom landing page.
So, without any delay, quickly try your hand at these. And for further guidance, you can resort to us, at the Get Website Traffic.