New technological advancements are extending the boundaries of businesses in all aspects. And to take advantage of these new opportunities is a must for digital marketing. One of these transformations in the market has been caused by the extensive adaptation of voice search technology, as well as its effects on internet usage.
The concept of voice search started with smartphones then quickly escalated to smart speakers, as well as voice assistants worldwide. Nowadays, we are experiencing a voice search revolution where every generation is welcoming voice search with open arms.
The expansion of speech recognition technology is not new. But because of the advancements in AI and machine learning nowadays, big changes are coming in voice search. In this scenario, if you want to make voice a part of your digital marketing strategy and rank high by optimising Google voice search, you have to focus on a few crucial things. Here are these –
- Understand user intent
When people search for your website, they have intent, and you have to undersea it. Whether they want to buy something or they are only looking for information? User intent lets us know why the person types the query into the search engine in the first place. Sometimes the intent is obvious and clearly expressed in the query with words, including “how to”, “what is”, “buy”, “price” etc. But the rest of the time, it is hidden only in user’s minds. The intent may or may not be expressed, but search engine giant Google always digs into the context of the search query and then provide the most relevant answers to the users. So, when creating content for voice search, you should consider user intent to enhance the relevance of your pages to specific search queries.
- Focus on long-tail keywords and questions
When looking for information through voice search, people behave in such a way as if they are communicating with a human being. Even when we search, we don’t use short and choppy keywords; rather we ask questions and use long phrases. Using long-tail keywords is a good practice for both voice search optimisation and traditional SEO. If you find it difficult to determine the kind of questions to use for voice search along with long-tail keywords, you can opt for various tools for this. And when you choose the questions, you are writing about in your post, incorporate them into the pages around your site. Besides, you can use H2 headers using these queries and provide answers in the body text. Answer the questions concisely and ensure the chief idea is stated briefly. Once you answer the question directly, you can also cover other related search questions. It will ultimately help you rank for as many variations of queries as possible.
- Improve the page load time of your site
- Pay attention to Mobile
Google emphasizes mobile experience and vows to make it better day by day. Because most verbal questions are being asked on mobile, this device beats other devices when it comes to voice search queries. You need to prepare yourself to deliver an amazing mobile user experience. Crafting mobile-friendly content with a mobile-first approach is key, and you need to pay attention to some ways to achieve this including building a mobile-responsive website, run a mobile-friendly test for your site and optimise accordingly, and make your site crawlable to ensure visibility and exposure to your content. Mobile is the future of search, and it includes vocal queries as well. Being prepared with a mobile responsive site is an SEO best practice that should not be ignored.
The above-mentioned strategies will help you to rank better for voice search. What strategy works for you? Please comment below. And to know more or get assistance, visit our website https://getwebsitetraffic.com.au/